With ‘trend culture’ skyrocketing and continuing to grow in 2021, trends like immersive shopping videos, how-to tutorials, docuseries and sustainability videos are just some of the wide variety of clips to be up and coming! Hopefully, you noticed that these types of videos can be made by absolutely anyone and everyone no matter what level of experience you have, so why not give it a go!
If you are thinking of jumping on the Youtube bandwagon, whether that’s to boost sales, reach a wider audience or just have fun – here are some tips and tricks as well as advice to consider before you get started.
Have a niche!
A niche is a specific audience you wish to target, understanding your niche will help you specify the content you want to create and hook them in!
Create a goal for your channel
What exactly do you want to do with your Youtube channel? Inform? Entertain? Expand your business? This is a very important thing to think about before starting your channel as it will assist you in creating a direction for your content.
Make sure you have the right equipment
Don’t worry, this won’t cost an arm and a leg. As long as you have a good quality camera (IPhones work great), access to a computer for editing and uploading and some good lighting – you’re in a good place to begin.
Develop and stick to a content schedule
This makes life so much easier; uploading a good quality video every day will become exhausting very quickly. If you have set days to film, edit, schedule and upload your content, using Youtube will feel a lot smoother.
Most importantly, be authentic
Be yourself! As simple as it sounds, the key to success in the world of Youtube is to be authentically you, it will not only help you engage better with your audience but will also allow you to feel a lot more comfortable in your content further down the track.