Social Marketing During The Holidays 

The holiday season can be a stressful time for a lot of people, especially business owners!

With the pressure from the crazy year it’s been, the 2020 holiday season can feel impossible to get through. However, this could be the best time to put your products and services into the world to promote like crazy!

People spend hours trying to think of the best presents to give their friends and family. Something special can be hard to think of with the year nearing Christmas.

So this is your chance to stand out from the crowd and use marketing to reach your business’ full potential!

holiday season

Which Platform For What

As you probably know, social media is one of the quickest ways for information, promotions, business’ and people to get connected around the world. While it can be a little confusing, it is important to know what information or promotion does well on what platform to really reach your target audience.

Most business owners know which social media platform works for them, however, these are some tips and tricks on how to navigate your platforms for the holiday season!


Instagram, as we all know, is the place for images – it is an engaging platform that entices people to look at the face value of a business and then ultimately dive deeper on other platforms. A tip on using Instagram during the holidays is to have your images and captions prepared and ready to go!

Christmas is one of the busiest times of the year, so make sure you know which content will be shared and when, and have a clear timeline as to what will be shared next (maintaining consistency on your platforms is fundamental, not just for the holidays but always!).


The platform for the basics of your business, Facebook is a great place to start when promoting for the holidays because it acts as a launching platform for your other socials.

To prepare for the holiday season make sure your business page on Facebook is up to date; all links, pictures, prices and offers should be triple checked to ensure it is exactly what you want it to be – and if you have only some of these things on your page, try to add them all especially links to your website or other platforms. It really helps to direct traffic around your business.


LinkedIn is the platform to educate your audience about your products and services. You may not reach as wide of an audience as you would on another platform, but it can be a good place for you to give a sneak peek as to what you can offer a customer.

For the holidays, make sure you have content lined up to use and links to other social pages and websites for other information. This will push your audience to dive deeper into your business and, in turn, they may even become a customer.


Your website should act as the heart of your marketing as a business owner. Your website is your landing page from all other social media and should act as a call-to-action for your audience.

For the holiday season make sure your website is easy to explore for the quickest sales. Make sure that all deals are ready to go and accessible so your audience knows exactly what you are offering.

One last tip would be to even create a holiday ‘revamp’ to your homepage or special offers for people who sign up to your email list. This will make the shopping experience feel more personal and will persuade them to someday shop again.

Final thoughts

The holiday season can be the best time to make the most of your content; and marketing is the most efficient way to do so.

Through social media, the reach of new consumers is huge. However, if you need that extra push to draw customers in, remember to try making the shopping experience memorable!

Deals, sales, offers and even personal incentives go a long way with marketing – so take advantage of that and watch sales grow.

Happy Marketing and Happy New Year!

May 2021 bring us a health and prosperity and bring us back to our normal past

If you need support in content marketing strategies or any social media assistance – contact us today!

If you need support in content marketing strategies or any social media assistance – contact us today!