So, what are the right platforms for small businesses for advertising and content creation? Of course, as we mentioned, target market research is important, but here are a few you can try!
Instagram – a great platform because you can use all the different features from IGTV to the new Instagram Reels feature! Instagram has good advertising capabilities and a creative outlet for small businesses. Don’t let the huge audience scare you, just create engaging and authentic content.
TikTok – a new platform now used by businesses in more of a fun and creative way. Short videos to convey educational content as well as promotional. They allow advertising but right now seems to feature big-name brands. TikTok is a good way to reach a new audience.
Pinterest – a platform that of course takes on a certain demographic but is getting great traction for a lot of small businesses. Also, their advertising dollars gets you a lot more reach!
Facebook – a classic platform for businesses and can be used as a great platform to advertise but also create a mini-website/directory for people to find you online!