The world of Youtube and video content continues to be a huge influence in the 2020 Marketing trends. Social media platforms love video content, and people love to engage with the visual form.
We have seen the rise of video on platforms such as LinkedIn, but also have seen the rise in new social channels like TikTok.
At Blazit Marketing, we recently provided you with the tools and tips to update and optimize your Youtube channel, but what about video as a whole?
How do you level up your video to increase your engagement? There are a range of solutions, and used all together will provide your business with a lot of success.
Have a think about the duration of your video. While some videos must be long in length to captivate the message, however, think about what you are filming, can you cut it back for those who scroll past videos longer than 3 minutes?
Look at your video content and have a look at where you can cut down time or format to ensure people don’t scroll straight past it because they like the short-form video content!
Don’t be afraid to try other platforms. Did you know only 1% of LinkedIn users actually post content? Yes, you read correctly! Start creating on platforms like LinkedIn and TikTok to harness on their low creation rate!
Of course, Youtube is still dominant, but don’t just stick to Youtube, post engaging content on IGTV, TikTok, LinkedIn – whatever platforms speak to you and your target audience.