Firstly, to create the content your audience needs and will like, you need to really know who they are. That is why target market research and customer personas are so important to your business.
If you don’t understand your audience, how are you meant to connect and market to them in a way they will engage?
Once you know your audience, you can create a strategy that will help build content your audience will love.
In your strategy, you will set your goals and the channels/platforms you will be showing up on. It is important to always create content on the channels your audience loves and the ones you will show up on consistently with authenticity to your brand.
Your content strategy will outline the different platforms you will engage with and the types of content topics you will address.
When creating content, always remember, it isn’t just about selling. It is also about educating, engaging and showing insights into your business. Don’t show up every day to sell on your social media.
Don’t create a podcast where you talk about how good your business is. Add the value, then promote how you can help your target audience.
Create content with the goals to inspire and educate, and your products or services will sell themselves.