Facebook – With a whopping 2.50 billion active monthly users, Facebook is a rapidly growing social media platform. Also, it’s a gigantic market place.
It has simplified advertising (both organic and paid). Facebook allows its users to rate and review businesses. You can leverage the review feature to build credibility.
You can share articles, videos and pictures (with interesting captions) on Facebook and boost them as well to pop into your audience’s feed. It’s simple, reliable and widely-used.
Instagram – “Oh, just do it for the gram”. Yes, it is yesteryear’s popular phrase (#nostalgic) but have you seen Instagram lately?
It keeps coming up with brand new features to lure the users. In 2020 they’ve introduced ‘Instagram Reels’ – a fun way to share short videos.
With its unique appeal, Instagram welcomes the creativity of almost any kind. This could be an ideal platform for your medium business, especially if you’re willing to create some buzz among the young users.
LinkedIn – Any business appears to be more official just after signing up with LinkedIn. If your business is ‘peppy’ and fast type, perhaps you don’t need it.
Besides being a true business platform, reports claim that LinkedIn favours video content over pictures and text.
You can put your video content to good use and skyrocket your marketing game.
Twitter – Arguably one of the best platforms to register your brand in people’s mind. Twitter has been a trend-mill, churning out major trends every day and it’s not slowing down anytime soon.
Having an active twitter account means that you can keep up with all the latest trends, get more recognition and spark a connection with your audience.
YouTube – The video-based platform is a perfect fit for a mid-sized business, you can do a hand full of things (or even more) with YouTube.
Make an instruction video, raise awareness, broadcast your events, or even better – figure out new ways to use it.
Also, it is an extended part of Google search results, which gets you a fair chance to be seen on Google’s video results.