A marketing strategy is a plan, it is a vision in which you see your year ahead and how you want it to be evaluated at the end.
The word strategy is a fancy word for having a plan. To have a marketing strategy is to have a plan around what you will do in the year ahead from a marketing perspective and how you want to measure your success.
Essentially, it uses the business goals you have developed to make a comprehensive plan on how you are going to make it to your goals using the power of marketing.
So why is it so important? Well at Blazit, we want to help you level up on your marketing. We have developed the key reasons why you must have a marketing strategy heading into 2020.
Similar to business and sales goals, a marketing strategy will use the set targets you have made for your business. It will put them into actionable steps from a marketing perspective.
The marketing strategy will outline your 2020 goals, making it easier to track where you are heading. Starting from the early stages of the year and what you need to achieve through the year. Once you consolidate it into a document, it will help direct you into the right business decisions moving forward.
Plus it will help with your time management and the outline of your priorities. A marketing strategy will also allow you to set out the types of investments you make in different areas of marketing from digital marketing to content marketing, it will help you make the right choices when investing.
One of the most attractive aspects of a marketing strategy is the plan it will help you create as part of your marketing objectives. Once you have your measurable goals and understand the direction you want to head, a strategy will help you plan out the tools and content you need to produce for the year ahead.
A plan will keep you more proactive with your time and will allow you to be consistent and concise with your marketing efforts.
Working alongside your goals with a plan will also help you reach your tasks more efficiently and will help generate those leads you are set out to attract.