Instagram has taken the world by storm. It provides small businesses the best opportunities to snatch up new and personalized connections.
Being able to direct market and promote content to specific audiences is one of the most impactful tools small business owners have on Instagram.
The implementation of IGTV, Instagram reels, Instagram stories and updates to Instagram feeds have all made the world of audience engagement and content promotion that much more exciting.
- For those small business owners who love creating video content to reach their audiences there is the option of IGTV and Instagram Reels, allows creators to be a part of one of the fastest growing marketing trends ever seen before.
- For the people who prefer to create still-image content there is the traditional Instagram Feed
- Instagram Feed allows hashtags to be applied for a broader reach of viewers.
- And Instagram Stories allows the use of video and picture content, links to IG reels and IGTV
- In addition Instagram Stories allows polls for engagement and promotion of other content for the optimal interactivity between your business page and your audience.
For more information on how to utilize these Instagram features, have a look here.